Today’s #GoDoFly story is the beautiful inside and out, the one and only creator of Blatina, Shomara Garcia. She shares her story right here, right now through this blog post and podcast episode! Be sure to give her a listen, she’s got loads to say and she’s ready to shine!
As a little girl, I was always told who I was and who I wasn’t based on the color of my: skin, hair texture, and the language I spoke. Not being accepted for who I was and constantly reminded of who I wasn’t based on society’s standards, I became frustrated by the consistent ignorance and lack of knowledge of Blatinas (even till this day).
Where did her business idea come from?
I decided my experiences had a bigger purpose and my purpose is to help bring light to an intense movement of uniqueness and originality of Blatinas/ Afro-Latinas everywhere.
I am dedicated to educating and empowering everyone all around the world. I am here along with all of you to bring comfort in knowing people of Afro-Latina culture can be inspired and motivated to embrace who we are by sharing real stories, advice, and empowerment through apparel.
A little bit about her business
From starting my own business to educating others on who they are. When starting my business my first challenge was money. I did all the research and invested into myself to help develop personally, however I kept myself in the way of just getting started for a while.
One day, I just made the jump. I didn’t have a lot of resources, however I just BLatina with the Good Hair out there. I have a lot of skills so I just put them to use and stayed consistent. I kept in mind that anything that comes too fast or too easy won’t last forever.
I started as wanting to be a blogger and selling a few shirts. I didn’t give much deep thought into what exactly I was doing, I just “did it.” When starting my business my first challenge was money.
This business wasn’t founded on the topic of “good hair.” Instead, I’m just another woman in society who is constantly questioned and denied of her identity.
Her company’s mission
My purpose is to help bring light to an intense movement of uniqueness and originality of Blatinas/ Afro-Latinas/ Blacktinas everywhere.
I am dedicated to educating and empowering Blatinas all around the world. I host women events, promote healthy and natural hair, and I design clothes with empowering messages.
I am here along with all of you to bring comfort in knowing people of Afro-Latina culture can be inspired and motivated to embrace who we are by sharing real stories, advice, and empowerment through apparel.
The essence of her brand
What sets my brand apart from others is my apparel and storytelling through social media. When I first started, there wasn’t a brand in my field making clothes with messages relative to our topic.
It is now that everyone is designing clothes catering to: immigrants, morenas, afro-Latinas, etc. However, along with my apparel, storytelling is behind what is printed on the clothes. I market the story, the purpose, and bring a face to the messages I put out there and that’s what keeps me apart from the “crowd.”
We commend her thrive, work smart ethics and message. We love to feel represented through and through and she really knows how to help us feel loved! What does the sentence “Latina has no skin tone” mean to you?
The Always Believer
For more on Shomara, follow her here: